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Founded in 1994, Bodog has its head office, and is licensed in, the Caribbean nation of Antigua. Bodog Europe holds the exclusive license to the Bodog brand for online gaming in Europe, and operates Bodog.co.uk pursuant to current Interactive Gaming and Wagering Licenses, and is regulated and overseen by the Antigua and Barbuda Financial Services Regulatory Commission, Directorate of Offshore Gaming. The United Kingdom’s Department of Culture, Media and Sport have designated and recognized Antigua and Barbuda as a trusted, highly-regulated “white listed” jurisdiction effective Nov. 3, 2008.
Bodog is an entertainment brand founded in 1994 by Canadian entrepreneur Calvin Ayre. While primarily associated with online gambling companies, the brand has adorned a diverse crop of ventures, including music and television productions, a mixed martial arts (MMA) league and consumer coffee sales.
The Bodog brand was founded as an online gambling company in 2000, while Ayre was working as a technology supplier to established online gambling companies. Unlike most of his competitors, Ayre chose a company name that made no reference to gambling in order not to limit the brand’s future scope. Ayre has spoken at length about the criteria that factored into coming up with the Bodog name, including having six letters or fewer, being easy to spell and pronounce, and having some personality.
With Ayre serving as the company’s CEO and pitchman, the Bodog gambling site quickly became a market leader, culminating in Ayre’s appearance on the 2006 Forbes Magazine ‘billionaires’ issue. In the same year, Bodog relocated its global headquarters from Costa Rica to Antigua. By that time, the Bodog brand was associated with the Bodog Music record label, the Bodog Fight MMA league and its associated television series, as well as the annual Bodog.com Poker and Sports Marketing Conference in Las Vegas. In keeping with Ayre’s Scots lineage, Bodog had its own tartan officially recognized by the Scottish Tartans Authority.
The Bodog name also lent itself to charitable efforts including Bodog Salutes The Troops, a weekend-long music festival and poker tournament held in Hawaii in 2006 for the benefit of the Fisher House Foundation, which provides accommodation for families of US military veterans undergoing hospital treatment.