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William Hill Australia is licensed in the Northern Territory and is the Australian arm of the William Hill Group, now the UK’s largest bookmaker. William Hill Group acquired Australian bookmaker Sportingbet in May 2013, going on to rebrand it as William Hill Australia in February 2015.
William Hill has a great range of betting promotions – i.e. 25% multi bonuses on AFL & NRL – and are known to offer money back for finishing within a length of the winner in selected races. William Hill also offers “First Past The Post”, which pays out within 60 seconds of the interim dividends, and “Protest Payup”, which pays out on either result in the event of a protest.
William Hill are one of the world’s most popular bookmakers, having been established more than 80 years ago and remaining a constant piece of betting industry furniture ever since.