Pinnacle Sports (also known as Pinnacle) is an online gaming website that was founded in 1998 and is operated by Pinnacle Sports Worldwide. Since its inception, Pinnacle Sports has become one of the world’s largest, fully licensed, online sportsbooks. Presently, the company has customers in over 100 countries and is available in 19 (including international English) different languages. While most of the company information, including number of employees and gross revenues are kept private, Michael Konik, author of The Smart Money, believes “it would not be out of line to guess that their [Pinnacle Sports] annual handle is in the billions of dollars.”
Pinnacle Sports is located on the island of Curaçao, and is fully licensed and regulated by the Government of the Netherlands Antilles (license number: 8048/JAZ2013-013), which also functions as the regulating body for the gaming industry. Regulation requires that Pinnacle Sports must maintain sufficient funds to be able to honor the winnings of their customers at all times.